![]() ![]() Now consider the title of the second White Stripes album, De Stijl. He called it “the liberation of limiting yourself.” Read more: These 11 punk albums from 2001 brought the genre back into the spotlight He frequently remarked how he liked to put a governor on himself, just to see how creative he could get within those restraints. Then there was the band itself, centered around his voice, his guitar and Meg’s drumming. He said he based the songwriting on three elements - melody, rhythm and storytelling. So were the album covers and single sleeves. All of their equipment was in those colors. Jack and Meg dressed in three colors - red, white and black. He spoke often about how he based the band and their entire aesthetic on the number three. Then think about the first White Stripes articles you read after “ Hotel Yorba.” The website offers a selection of flyers he made promoting their early shows, done quickly in Xerox and Letraset. ![]() He’s designed the covers of every record he has released, going back to the White Stripes. Or have they been? White’s been offering us peeks all along. Read more: How the White Stripes and the Hives built on the legacy of garage rock Music and songwriting are merely two of his mediums, the only ones he’s chosen to show us thus far. Even a cursory crawl through the riches that the site presents should fuel a reconsideration of White’s identity: Let’s now think of White as an “interdisciplinary artist,” as the site dubs him. Jack White Art & Design, which went live July 28, highlights mostly previously unknown dimensions of his work. Twenty years and 25 days from the date the breakthrough album White Blood Cells was released, a new website was launched. They made the one-time upholsterer from Detroit and his former bride famous and very, very rich. Those top-selling records, which he produced, also reestablished the connections between Led Zeppelin’s stadium-shaking rock and the blues. Atop “sister” (in actuality, his former wife) Meg’s simple, pounding drums, he unleashed a torrent of fuzz and well-crafted original songs such as “ Fell In Love With A Girl” and “ Seven Nation Army” that restored the glory of ’60s garage punk to the Billboard Hot 100. ![]() Leader Jack White, manhandling a red plastic Airline guitar from the ’60s, seemed especially touched by genius. It was fairly evident, once the White Stripes became a secret that neither the Detroit nor the general American underground could contain any longer, that there was something unique and special about them. ![]()
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January 2023
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